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Helping nonprofits design their brand is Stacy’s passion. This passion developed when she chose a dissertation topic for her doctoral degree in marketing at Louisiana State University. She studied cause related marketing from a corporate perspective. After seeing that little attention was paid to the nonprofit perspective, she decided to examine it from both perspectives. Stacy’s research has been published in the Journal of Advertising, Journal of Retailing, Journal of Nonprofit & Public Sector Marketing, and Journal of Business Ethics among others. Stacy wrote “Connected Causes: Online Strategies for Nonprofit Organizations” and is working on her second book on nonprofit marketing.

In her day job, Stacy is an Associate Professor of Professional Practice in Marketing at the Neeley School of Business at Texas Christian University. She teaches market analysis, marketing communications and digital marketing among other classes. She also serves as the Assistant Director of the Neeley Fellows Honors Program, directing the Service Learning Projects and Net Impact Chapter for the Neeley Fellows.

As a strategic brand planner, Stacy conducts qualitative and quantitative research, strategic planning and brand building efforts for nonprofit and for profit clients looking to “do well by doing good”. She has started a consulting endeavor called The Social Impact Project to help nonprofit clients as well as social entrepreneurship (www.thesocialimpactproject.wordpress.com). She also developed Sway: the art and science of persuasion for the students of TCU (www.tcumarketingprof.wordpress.com).

Stacy serves on the editorial review boards of Journal of Advertising among others. She is working on the startup for Net Impact DFW. Before crossing over to the “dark side” of academics, Stacy worked for several ad agencies in Louisiana. In her free time, Stacy enjoys “trying” to play tennis, running, reading and hanging out with her two daughters and husband. And not in that order.

A Personal Look at Stacy

Where is your favorite place to eat?
Love Del Friscos - really any "grown up" place.

What is your favorite thing about Fort Worth or TCU?
People and especially my students and colleagues.

What is your favorite vacation spot?
Anywhere away from email ....

Why did you decide to join the Communities In Schools Board?
I am a huge believer in education reform and CIS has a top notch reputation so I saw a place to combine my passion for education causes and my research areas of nonprofit branding and corporate social responsibiliy.